Will Brown

Technical Executive & Co-Founder

Engineering Leader

Full-Stack Software Engineer

SQL Server Specialist

Cloud & Data Architect

Product Builder

I am a software engineering leader and a hands-on builder. I take work from a goal to something that can be scoped, reviewed, and run in production, across mobile, web, integrations, cloud, and databases. I stay close enough to the system and have enough experience to know when it is actually right.

What I Do

Specification and review

I turn goals into work that can be built and verified. That means bounded scope, well-defined abstractions, and reviews informed by years of production experience.

  • Scope, sequencing, and estimation
  • Technical writing that removes ambiguity
  • Design and code review
  • A clear definition of done

Systems, end to end

I have owned buildouts from idea to production: mobile apps, web products, enterprise reporting, and the integrations between them. I keep the whole stack in view so each layer is cohesive.

  • Web, mobile (Flutter), and back-end development
  • UI/UX and information architecture
  • API integrations and automation
  • Azure architecture and data pipelines

SQL Server

For the past several years I have done deep DBA work on Microsoft SQL Server. I read query plans, design schema and indexes, and keep production fast and stable under real load.

  • Query plan optimization and stability
  • Schema and index design
  • Uptime and operational control
  • Performance under production workloads

Leadership and delivery

I shape process to the team in front of me, from detailed billable tracking to a high-trust team with very little overhead. I have led about twenty developers across time zones, with agile practice tied to client budget forecasting. Review and plain communication stay at the center of how I run the work.

  • Estimation grounded in the codebase
  • Agile shaped to the team
  • Technical review and communication
  • Production visibility

Selected Work

SQL Server

Enterprise OLTP SQL Server Rescue

This workload was very unstable and prone to runaway query plan compilation and severe waits from overly complex, badly optimized view stacks. The simplest change meant rolling the dice on whether a plan would buckle and cause a production outage. Literal decades of SQL Server experience had been hired, and failed trying to address this over multiple years.

I spent days poring over Brent Ozar's Blitz scripts, and came up with two recommendations: forced parameterization, and embracing Query Store. No app or architecture changes in a fragile production system. I stabilized query plan compilation for good, and when a bad plan came up I could stop it with a Query Store hint. That returned sanity to the team and the system, after everyone had been afraid to make changes for a long time, and uptime improved considerably.

Estimation

Scoping and Estimation

Multiple times I have been tasked with scoping and explaining rewrites of huge enterprise line-of-business apps on legacy technology. When a large quote is on the line, there is no substitute for experience, understanding, editorial taste, technical writing, and sales engineering that can all be deployed in meetings in front of a client, and that you can take to the bank.

I document the system quickly, build and evaluate wireframes, and translate that into a polished, prioritized, granular estimate. The client can tailor the work to their goals, budget, and timeline up front, with confidence, and that estimate seeds the planning phase.

Projects

ERS Slap Battle

Prototype

A multiplayer reaction-time card game based on one we played in high school. Built with a novel realtime netcode architecture on Cloudflare Durable Objects to optimize for low ping/low cost.

Try the prototype →

Spotify

Living page

My recently played tracks. Listening to music is a very social experience for me, and I like sharing it.

Open My Spotify →

My startup was featured in Microsoft's Visual Studio 25th anniversary celebration video.

Will Brown